Privacy Policy

1. Important Information and Who We Are

Purpose of this Privacy Policy
This privacy policy aims to give you information on how AI Elevation Ltd collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a service, or book a consultation.

Controller
AI Elevation Ltd is the controller and responsible for your personal data (collectively referred to as "AI Elevation", "we", "us", or "our" in this privacy policy).

Contact Details
If you have any questions about this privacy policy, please contact us using the details set out below:

• Full name of legal entity: AI Elevation Ltd
• Email address: info@aielevation.co.uk
• Postal address: 43A St Mary’s Rd, Market Harborough, LE16 7DS

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together follows:

• Identity Data: includes first name, maiden name, last name, username or similar identifier, and title.
• Contact Data: includes billing address, delivery address, email address, and telephone numbers.
• Financial Data: includes bank account and payment card details (processed securely via third-party processors).
• Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, and operating system.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate Interest: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Legal Obligation: Where we need to comply with a legal or regulatory obligation.

4. AI and Data Processing

As an AI consultancy, we may use third-party Artificial Intelligence platforms (such as OpenAI, Microsoft Copilot, or Anthropic) to process data on your behalf during the delivery of our services.

We strictly adhere to the following protocols regarding AI:

• Anonymisation: We do not input personally identifiable information (PII) into public AI models unless explicitly authorised by you under a specific data processing agreement.
• Opt-Out Models: Where possible, we utilise 'Enterprise' or 'API' accounts which do not use your data to train public models.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

• Request access to your personal data (commonly known as a "data subject access request").
• Request correction of the personal data that we hold about you.
• Request erasure of your personal data.
• Object to processing of your personal data where we are relying on a legitimate interest.
• Request restriction of processing of your personal data.

If you wish to exercise any of the rights set out above, please contact us via email.